LOUIS VUITTON INTRODUCES NEW IMPERIAL SAFFRON PACKAGING

Categories:Louis Vuitton

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It’s hard to say goodbye but do you believe in the old adage that sometimes goodbyes are the roads to new beginnings? Because we do believe so as in the case of Louis Vuitton now that it bid adieu to its chocolate brown packaging that we’ve been accustomed to for 13 years.

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A packaging can either make or break a brand, especially if you’re talking about a high end one like Louis Vuitton, but the French fashion brand took a leap of faith when it finally decided to trade its dark chocolate brown packaging with a brighter and livelier shade. The new rage of packaging is named ‘Imperial Saffron’ and the distinctive color has been specially chosen to create a new visual signature, inspired by Louis Vuitton’s historical designs – think of the many iconic heritage pieces like the trunk which is known as ‘Citroën’ in the Louis Vuitton archives.

The ochre hue will now be featured on the brand’s shopping bags and boxes. And if that’s not enough to make you giggle, the cobalt-blue ribbons and bag handles will definitely complement its bright color. The combination of the two colors gives a modern and eternal look that reminiscent of the golden age of travel.

According to Louis Vuitton, the thicker paper and cotton ribbon handles will give you a greater resilience during transport, it’s also easier to fold and slipped into your suitcase or travel bag. And besides, the raw cotton and flat-pack boxes are part of the House’s focus on sustainability.

If you received the new packaging, let us know how you feel about it. Put your thoughts in the comment section below.

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Tags: Louis Vuitton Packaging

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Chanel Small Flap Bag With Packaging Tray

Categories:Other Brands

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At Bragmybag we want to feature beyond what’s already been done, we want to show you what a bag can do and we want to communicate that with full-proof images.

Just like the new Chanel Drawstring Closure Tote, released for the Fall Winter 2014 Bag Collection. The pictures on Chanel website showed a full-size tote bag that’s crafted with elements from the Classic Flap Bag, like the interwoven chain links, the back pocket, the quilted patterns and so on. But who would ever thought (if you didn’t test it personally at the boutique) that you could fold it down and then change it into a shoulder bag. Amazing huh?

And now, please take a glance on the Mini Flap Bag in Packaging Tray. It has been approved by Chanel and made in 31 Rue Cambon, A 100% Chanel product. This bag is not available at your local supermarket, but you can drop by the Chanel boutique and take one home.

It’s a unique concept, a mix between casual and super chic. The Chanel Small Classic Flap Bag is locked inside the Tray and there are holes made for the interwoven chain links. You basically carry this bag with the tray, its not that they can be separated.

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We got a picture here, which features a girl carrying the new bag, she removed the packaging for her convenient.

Chanel Small Flap Bag with Packaging Tray
Style code: A92629
Size: 5.9′ x 9.1′ 3′ inches
Price: €2490 euro’s or $5,250 SGD

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Tags: bag Chanel Flap with Small Packaging Tray

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